Monday, April 18, 2011

Negative X theOTHERduck

Negative has always been supporting the dance scene since the day it was established, therefore, it was only right for us to collaborate with a brand which does the same & share the same vision, theOTHERduck! If you are a dancer & didnt know who theOTHERduck is, you must be kidding us. The brand from Los Angeles, was founded by Cheryl Koo, partner, April Rodriguez, with talents such as Beau Fournier (Fanny Pak), Aye Hasegawa & Q Burdette. The brand encourages you to be unique, not be afraid to stand out and be different!

The collaboration kicked started with 2 unique designs which incorporates both brand's trademark, the duck & the exclamation mark. Take a look!

Negative Duck Tee
Exclamation Duck Tee
We even produced a Negative X theOTHERduck badge to compliment every purchase of the Exclamation Duck tee for FREE! 

When both brands agreed to collaborate, we wanted a dance crew to endorse this collaboration, a dance crew that has what it takes to represent such a huge project, now you & I should know, its none other than the Champion of 8TV Showdown, ElecoldXhot! One of Malaysia's favorite dance crew of all time, with over 30,000 fans on their fanpage! The boys has been dominating the dance scene for years now, here are just some of their major achievements:

- Astro Battleground 2008, Champion
- Crowned as Malaysia's best dance crew by winning 8TV Showdown 2011, Champion
- Won one of Singapore's biggest dance competition, Suntec Dance 2011, Champion
- 1st runner up of World Supremacy Battlegrounds 2011 Australia